“Keynote” is a musical term that dates back to the 1600s. By the 1700s, it had come to mean the central idea. By the Civil War, “speech” had been added, in reference to public addresses. Simply put, a keynote speech, or address, sets the tone of your event.
What tone do you want to set?
We’ve all suffered through those droning “important” speeches, where the reader stares at their notes and does their best imitation of an NPR voice. The speaker is poised, the words are beautifully written … so why is everyone falling asleep?
Organizers put too much time and effort into creating an amazing event to then have the keynote fall flat. Wake up your crowd! Get them excited about what’s possible, and entertain them in the process.
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